Manifesto

I think I’m contemplating running some sort of a blog since high school. That was definitely when (before the ‘10s) blogging was all the rage, and testing different content management systems (like WordPress, Joomla, and others) was something I was doing on a daily basis.

At that time (and since then), I lacked confidence in running one, being afraid that I wouldn’t have anything interested to say. Or even if I had something worthy to share, I lacked confidence in my writing skills.

Now, after eight years of doing marketing and creating, running, and writing god knows how blog posts, emails, documentation articles, ebooks, social media ads, landing pages, and so on, I feel a bit more comfortable expressing myself. As for the “interesting” things I have to say, well, that’s for you to decide.

My promise to you

What I can promise you is that I’ll write about marketing-related topics and spice everything with my opinions drawn from many hands-on experiments and experiences I’ve gathered along the eight years of working in this field.

I think a lot of the marketing content out there is shallow and mostly focused on marketing certain ways of doing things (ironic, right?) without considering the bigger picture or even taking a step back to reconsider their worth. I’ll try and do that here.

So, if you are interested in hearing what I have to say, join me on this adventure.

I promise always to speak my truth.

When and how

You can probably expect around two posts a month. Other times there will be less, sometimes more. I won’t be strict with the schedule just to “push” something out. I’ll focus on writing when I have something interesting to share. I hope you’ll appreciate it.

In other words, welcome to Advert Refresh.

Sign up now, so you don’t miss the first (real) issue.

If you want, tell your friends! I will help a lot.